Step Into the Bid

Maximize revenue
with state-of-the-art AdTech_

Custom AdStack builds, advanced Header Bidding, IVT mitigation,
and expert consulting to unlock sustainable revenue growth

Solutions_

⚙️ Custom AdStack

Tailored AdStacks integrating SSPs, ad servers, and data layers, engineered for low latency, optimal fill rate, and stronger eCPMs.

⚡ Header Bidding

Prebid.js header bidding integrations, fine-tuning wrapper and bidder configs to drive competition and revenue without impacting UX.

🤝 Consulting

End-to-end programmatic consulting: strategy, ops, analytics, audits, roadmaps and training, covering Ad Manager MCM and Header Bidding.

IVTGuard IO

Stop IVT before the ad request_

Protect your revenue by blocking invalid traffic at the earliest stage of the ad journey

  • Real-time protection
  • Pre-bid filtering
  • No sampling
  • No impact on UX
ivtGuard.onload = async () => { 
 const ivtScore = await waitForScore();
 if (ivtScore) {
  filterAdrequest();
 }
};
	

~30%

of global web traffic today comes from bots

$11.78B

in annual US ad spend would be lost to invalid traffic without anti-fraud standards and IVT tools

As a TAG member, Into The Bid joins an international network that follows common standards to deliver safer, more verifiable, and accountable advertising environments.

TAG REGISTERED: b539d9e90759114c

Testimonials_

“Huge added value”

«Into The Bid» has helped us on several occasions with highly complex implementations working alongside with our IT department. We have generated a valuable synergy and the solutions they provide us have always been of huge added value and innovative.

Federico Tejera

Federico Tejera

CEO – 152 Media Header Bidding

“Highly recommended”

The scalability that «Into The Bid» enabled was outstanding, becoming a complete, well-disposed technology partner. The energy they have to work is very difficult to find today. Highly recommended to optimize your ad stack and drive measurable value.

MatĂ­as Schroeder

MatĂ­as Schroeder

director – flower ads

Let’s talk about those bids_

No matter whether you’re a small or large publisher or network, those bids can almost always be optimized further