Terms of Service (ivtguard.io)
Last updated: January 15, 2026
These Terms of Service (the “Terms”) govern access to and use of (i) the website ivtguard.io and any subdomain (the “Site”), and (ii) the invalid traffic detection and mitigation, ad fraud, and malicious automated activity services of IVTGuard.io, including scripts/tags, wrappers, SDKs, APIs, dashboards/panels, documentation, and related services (collectively, the “Service”).
The Service is provided by Into The Bid LLC (“Into The Bid”, “we”, “us”, or “our”).
By implementing, integrating, embedding, or deploying any code/script/tag/wrapper/SDK of the Service on an Integrated Property (defined below), or by accessing or using the dashboard, APIs, keys/credentials, documentation, or any component of the Service, and/or by using the Site, the Customer agrees to be bound by these Terms. If the Customer executes an Order (defined below), that Order will govern as stated in its terms.
If the Customer uses the Site or Service on behalf of an entity, the individual acting for Customer represents and warrants that they have authority to bind that entity, and “Customer” refers to that entity.
1. Scope, B2B Nature, and Geographic Positioning
1.1 Business-only use. The Service is offered exclusively for business-to-business (B2B) use by publishers, ad networks, agencies, platforms, and other entities acting in a professional/commercial capacity. It is not intended for personal, household, or consumer use.
1.2 No consumers. Customer represents and warrants it acts in a business/professional capacity and is not a consumer for purposes of these Terms.
1.3 Target Market / No Intentional Targeting. Into The Bid LLC is a United States-based entity. The Service is not marketed to or intentionally directed at entities or individuals in the European Economic Area (EEA), the United Kingdom, or Switzerland (collectively, “Restricted Regions”). However, Customer acknowledges the Service may be deployed on properties that receive global traffic, including from Restricted Regions, as addressed in Section 1.4.
1.4 Global Operation. Customer acknowledges the Service may be deployed on properties that receive global traffic, including from Restricted Regions. Customer is solely responsible for ensuring that its deployment and use of the Service complies with applicable laws in all jurisdictions where its Integrated Properties operate or receive traffic, including transparency and consent requirements for device storage/access technologies (e.g., local storage/session storage) and anti-fraud scripts where applicable.
Customer acknowledges the Service may use device/browser signals and device storage/access technologies (including localStorage/sessionStorage) for fraud prevention and security purposes, including short-lived pseudonymous identifiers/tokens (e.g., up to approximately 32 hours). Customer is solely responsible for implementing any required disclosures, consents, opt-outs, or other legal bases under applicable laws (including ePrivacy-style rules) for such deployment.
2. Definitions
“Integrated Property” means any website(s), app(s), domain(s), or environment(s) where Customer and/or any Authorized User has implemented Into The Bid’s wrapper/tag/script and/or components of the Service, including third-party properties (e.g., publishers) for which Customer represents it has sufficient authorization to implement and operate such integration, regardless of whether IVTGuard is active or applied at any given time.
“Authorized User(s)” means Customer’s employees, directors, contractors, affiliates, agents, networks, agencies, sub-networks, subcontractors, and/or third parties whom Customer directly or indirectly authorizes to (i) access the Service dashboard/APIs/credentials and/or (ii) implement or maintain the Service wrapper/tag/script on any Integrated Property, whether acting on Customer’s behalf or as part of Customer’s commercial or operational chain.
“Customer Chain” means any downstream entity or intermediary through which Customer operates or distributes its inventory/supply, including networks, agencies, sub-networks, and publishers.
“Ad Request” means any request/call/bid request or impression opportunity generated by or for an Integrated Property to request/transmit advertising demand and/or facilitate an auction.
“Suppression” means automated prevention, withholding, modification, or limitation (in whole or in part) of an Ad Request so it is not sent to one or more advertising or measurement partners (including SSPs), based on Service signals, scoring, or rules.
“Order” means a purchase order, order form, statement of work, or written agreement signed by both parties referencing the Service.
“Subprocessor” means a third-party provider used by Into The Bid to process data (including personal data where applicable) on Customer’s behalf to provide the Service.
“Threat Intelligence Network” means Into The Bid’s global fraud and security intelligence capability that uses high-confidence technical indicators (including pseudonymous or hashed device/browser signals and related metadata) to detect and mitigate recurring bots, IVT, ad fraud, abuse, and security threats across multiple Integrated Properties and customers, solely for fraud prevention and security purposes.
3. Contracting; acceptance by implementation/use; Orders
3.1 Engagement models. The Service may be governed by: (i) an Order or other written agreement signed by both parties; and/or (ii) acceptance by use, which occurs when Customer or any Authorized User implements, integrates, embeds, or deploys any script/tag/code/wrapper/SDK of the Service on an Integrated Property, or when Customer accesses or uses the dashboard, APIs, keys/credentials, documentation, or any component of the Service.
3.2 Acceptance and authority. Implementation or use of the Service means Customer has read, understands, and accepts these Terms and represents and warrants it has authority to bind the entity on whose behalf it implements or uses the Service. If Customer does not accept these Terms, it must not implement or use the Service.
3.3 Order precedence. If a signed Order conflicts with these Terms, the Order controls only for the conflicting terms.
3.4 Evidence of acceptance. Customer acknowledges that implementing the Service code/script/tag/wrapper and/or using the dashboard/APIs constitutes a conclusive act of acceptance of these Terms. Into The Bid may include references to these Terms and the DPA (defined below) in documentation, implementation snippets, dashboards, or other operational materials.
4. Changes to Terms or Service
4.1 We may modify these Terms by posting an updated version on the Site and updating the “Last updated” date. Continued use of the Service (including leaving the code/script/tag/wrapper implemented or accessing the dashboard/APIs) after publication of changes constitutes acceptance of the changes. If Customer does not agree, Customer’s sole option is to stop using the Service and disable/remove the code and keys.
4.2 We may modify, update, or discontinue parts of the Service. If there is a paid Order in effect and core functionality is materially reduced, any remedy available to Customer (if any) will be solely as expressly set forth in the Order.
5. Service description; automated decisions; no SLA; operational control
5.1 Purpose. IVTGuard is designed to detect, score, and help mitigate invalid traffic (IVT), malicious automated activity (bots), abuse, and threats in the advertising chain.
5.2 No guarantee; false positives/negatives. Customer acknowledges fraud prevention and bot detection are probabilistic and adversarial. The Service may misclassify traffic (false positives and false negatives). We do not guarantee identification or prevention of all IVT, fraud, abuse, or security incidents. Customer accepts and assumes the risk that the Service may interfere with legitimate traffic (including by Suppressing legitimate Ad Requests) and, to the maximum extent permitted by applicable law, waives any claims for damages arising from such interference.
5.3 Automated decisions limited to Ad Requests (no user blocking). The Service uses automated methods to classify traffic and make enforcement decisions only with respect to Ad Requests, including Suppression. The Service does not block, deny, or restrict End User access to any Integrated Property or its content. Customer understands Service criteria may change over time and Into The Bid does not guarantee thresholds, Suppression rates, or any specific behavior. Automated outcomes may persist for limited periods (e.g., up to approximately 32 hours) to prevent repeated abuse.
5.4 No monetization guarantee. The Service may affect ad delivery, fill, CPMs, revenue, measurement, latency, partner eligibility, or other metrics. We do not guarantee monetization results or acceptance by SSPs or partners.
5.5 Preconfigured service; no Customer controls. Customer acknowledges the Service is provided as a standard, preconfigured solution. Unless a signed Order expressly states otherwise, Customer will not have access to configurations, thresholds, rules, models, lists, or internal parameters of the Service, and may not modify its logic or behavior. Into The Bid may update, adjust, or change detection methods, scoring, rules, and/or Suppression criteria at any time, including to respond to emerging threats, improve performance, or maintain Service integrity.
5.6 Customer responsibility for choosing to use. Even if Customer cannot configure the Service, Customer remains responsible for: (i) deciding to implement and maintain the Service on its Integrated Properties; (ii) evaluating fitness for its monetization model and tech stack; (iii) complying with SSP/partner terms; (iv) providing required notices and obtaining any legally required consents; and (v) implementing the Service code correctly in environments under its control.
5.7 No SLA. We provide no service level agreement (SLA), uptime commitment, or performance guarantees, unless a signed Order explicitly states otherwise.
5.8 Remote activation/deactivation (wrappers/tags) without notice. Customer acknowledges and agrees that Into The Bid may, in its sole discretion, activate, deactivate, pause, limit, degrade, or modify at any time and without prior notice the operation of the IVTGuard Service within wrappers, scripts/tags, or integrations already implemented by Customer (or by Customer’s Chain) on one or more Integrated Properties, including applying or not applying Suppression, in whole or in part. Customer expressly authorizes Into The Bid to take such actions when Into The Bid reasonably deems them necessary or convenient to: (i) protect the integrity of the advertising ecosystem and demand-side partners; (ii) prevent or mitigate IVT, fraud, abuse, security incidents, or malicious activity; (iii) comply with laws, regulatory requests, policies, or third-party terms; and/or (iv) protect the security, availability, or reputation of the Service or Into The Bid. Customer agrees such actions may affect monetization, delivery, fill, CPMs, revenue, measurement, latency, or partner eligibility, without creating any obligation on Into The Bid, and that the disclaimers and limitations of liability in these Terms apply. Into The Bid has no obligation to keep the Service active on any Integrated Property.
5.9 Threat Intelligence Network (Cross-Property Fraud/Security Correlation). Customer acknowledges and agrees that the Service may apply fraud/security outcomes across multiple participating Integrated Properties based on pseudonymous identifiers and high-confidence fraud/security indicators, solely for IVT/security/fraud prevention purposes. The Service does not block end-user access to content; it may affect only the technical routing of Ad Requests (including Suppression).
6. Accounts, administration, and security
6.1 An account may be required for dashboards or features. Customer must provide accurate information and keep it updated.
6.2 Customer is responsible for all activity under its account, credentials, API keys, and administrator access.
6.3 We may suspend or limit access (including API keys) if we reasonably believe (i) use threatens security, integrity, or availability of the Site/Service, (ii) there is a breach of these Terms, (iii) law requires it, or (iv) it is necessary to prevent harm to us, Customer, or third parties.
7. License and use restrictions
7.1 License. Subject to these Terms and any Order, we grant Customer a limited, non-exclusive, non-transferable, revocable license to implement and use the Service on its Integrated Properties for internal business purposes.
7.2 Prohibited uses. Customer must not (and must not permit any third party to):
- copy, modify, or create derivative works of the Service (except as expressly authorized);
- reverse engineer, decompile, or attempt to discover source code, models, or underlying logic, except to the extent prohibited by law;
- bypass limits, controls, security, or rate limits;
- use the Service to build a competing product or for public benchmarking without written consent;
- resell, sublicense, rent, or provide the Service as a bureau/managed service to third parties, unless expressly authorized in an Order;
- use the Service to violate laws, infringe rights, or facilitate spam, malware, DDoS, credential stuffing, fraud, or other abusive conduct;
- interfere with, manipulate, or attempt to force Service behavior or tag/wrapper behavior, including circumventing operational controls or enforcement policies applied by Into The Bid;
- use the Service, dashboard, APIs, or any access provided by Into The Bid to conduct scraping, data mining, bulk extraction, or systematic collection of information from Into The Bid or its network/systems, unless expressly authorized in writing.
7.3 Sensitive data. Customer will not intentionally send to the Service (or upload to dashboards) special categories of data (health, biometric, etc.), payment card data, passwords, or other highly sensitive data, except strictly necessary technical signals for security and only if permitted in writing.
8. Customer Responsibilities and Warranties
Customer represents, warrants, and agrees that:
8.1 Rights to Integrated Properties. Customer owns or controls the Integrated Properties and has sufficient rights/permissions to implement the Service.
8.2 Legal Compliance. Customer will comply with all applicable laws (privacy, ePrivacy/cookies, advertising, etc.).
8.3 Notice/Consent & Legal Basis Obligations (All Jurisdictions). Customer is solely responsible for ensuring that its deployment and use of the Service complies with applicable laws in all jurisdictions where its Integrated Properties operate or receive traffic, including: (i) providing required transparency notices; (ii) obtaining and maintaining any legally required consents or opt-outs for device storage/access technologies (including localStorage/sessionStorage) and similar technologies; and (iii) ensuring a valid legal basis for cross-property fraud/security correlation where required.
8.4 Indemnification for Non-Compliance. Customer shall indemnify and hold Into The Bid LLC harmless from any costs, regulatory fines, penalties, or damages arising from Customer’s failure to comply with applicable data protection or privacy laws, or from Customer’s failure to provide adequate notice or obtain necessary consents/opt-outs for its deployment of the Service.
8.5 Intermediary implementation. Customer is fully responsible for compliance with these Terms by its Authorized Users and its Customer Chain.
9. Data, Privacy, and GDPR Representation
9.1 Privacy Policy. Our processing of information is described in our Privacy Policy, incorporated by reference.
9.2 GDPR/UK GDPR (Article 27). Customer acknowledges Into The Bid LLC is a U.S. entity and does not intentionally market or direct the Service to individuals in the EEA/UK/Switzerland. However, because the Service may be deployed on properties receiving global traffic, processing of data originating from those regions may occur. Into The Bid periodically assesses whether appointment of an EU/UK representative under Article 27 GDPR / UK GDPR is required based on the nature and scale of its processing and will take appropriate steps to comply if required. Customer agrees it will not misrepresent Into The Bid’s role or compliance posture to end users or regulators.
9.3 DPA. Where Into The Bid acts as a processor, our Data Processing Addendum (“DPA”) forms part of these Terms: https://intothebid.com/ivtguard-io-dpa/
9.4 Threat Intelligence Network; Limited Independent Controller Processing. Customer acknowledges that, in addition to processing performed as a processor on Customer’s behalf (as described in the DPA), Into The Bid may process certain technical indicators as an independent controller solely for fraud prevention and security purposes through its Threat Intelligence Network. This processing is limited to maintaining and applying high-confidence fraud/security indicators to protect the integrity and security of the Service and the advertising ecosystem. Into The Bid does not use Threat Intelligence Network data for marketing or cross-context behavioral advertising.
Customer remains responsible for providing any required notices and obtaining any required consents/opt-outs for Customer’s deployment of the Service (including similar technologies such as local storage) and for ensuring a valid legal basis for such processing in the jurisdictions where Customer operates or receives traffic.
10. Dashboard (Grafana Cloud)
10.1 Dashboard. The Service may include access to a dashboard to view metrics, events, and reports related to IVT/security. The dashboard may be hosted and/or provided through third-party services, including Grafana Cloud (Grafana Labs). Dashboard availability and operation may depend on third parties and is provided “as is” and “as available,” without SLA. Into The Bid defines available dashboard content/metrics and may modify or discontinue them at any time.
The dashboard may retrieve and display data from Processor and/or Customer endpoints (including via Infinity or similar connectors). Processor may maintain internal Security Ops dashboards to investigate IVT/security events, which may display raw technical identifiers (e.g., IP/fingerprint signals) to authorized personnel for security and fraud prevention purposes.
10.2 Dashboard data restrictions. Customer must not enter, upload, or incorporate unnecessary personal data, sensitive data, passwords, or confidential third-party information into the dashboard. Customer is responsible for any data it chooses to include, query, or view through integrations, queries, or custom panels. Customer and Processor must avoid configuring dashboards/queries to fetch, store, or display unnecessary personal data, and must restrict access to any views that display raw technical identifiers to authorized users only.
11. Third-party services
The Service may depend on third-party providers (e.g., hosting, CDN, security, observability/dashboards). We are not responsible for third-party services or their changes, outages, or failures. Use of those services may be subject to separate terms.
12. Commercial terms (Order only)
Unless expressly set forth in a signed Order, access to and use of the Service carries no charges. Any fees, taxes, payment terms, invoicing, late fees, refunds (if any), and commercial terms apply only as set forth in the applicable Order.
13. Trial (no fixed term; revocable)
If we provide the Service on a trial, evaluation, pilot, proof-of-concept, beta, or free-of-charge basis (“Trial”), this section applies. The Trial has no fixed term and may be revoked, suspended, or terminated at any time by either party, with or without cause, and with or without notice. The Trial is provided “AS IS” and “AS AVAILABLE,” without SLA or support commitment. Trial metrics are for evaluation only and are not guaranteed. Upon Trial termination, Customer must cease using the Service and disable/remove scripts/tags/wrappers and API keys.
14. Intellectual property
The Site and Service (software, algorithms, models, scoring, rules, documentation, design) and all related intellectual property rights are owned by Into The Bid and/or its licensors. Customer retains rights to its Integrated Properties, content, and materials. Customer grants us a limited license to process Customer Content and technical signals solely to provide, secure, and improve the Service. Feedback may be used without restriction or compensation.
15. Confidentiality
Confidential Information includes non-public business, technical, pricing, security, and product information. Each party will protect Confidential Information with reasonable care and use it only to perform under these Terms/Orders.
16. Warranties and disclaimers
THE SITE AND SERVICE ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL EXPRESS OR IMPLIED WARRANTIES (MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ETC.).
17. Limitation of Liability
To the maximum extent permitted by law, Into The Bid will not be liable for indirect, incidental, or consequential damages. For free services/Trial/no paid Order, total liability is US$0 (or US$100 if unenforceable). For paid services, liability is limited to the lesser of: (i) the total amount paid in the 6 months preceding the claim, or (ii) US$5,000. Into The Bid shall not be liable for regulatory fines imposed on Customer resulting from Customer’s failure to provide adequate notice or obtain necessary consents/opt-outs for the use of the Service.
18. Indemnification
Customer will defend, indemnify, and hold harmless Into The Bid and its affiliates, directors, employees, and agents from claims, damages, losses, and expenses arising out of Customer’s implementation or use of the Service; Customer Content; violations of laws (including notices/consents/opt-outs); violations of partner terms; and end-user or third-party claims related to Customer’s data practices or monetization.
19. Dispute resolution (no arbitration)
The parties will attempt good-faith negotiation before filing claims. Claims must be brought individually (class action waiver to the extent permitted). Either party may seek injunctive relief to protect IP, confidentiality, or prevent abuse.
20. Governing Law and Venue
These Terms are governed by the laws of the State of Wyoming, USA. Exclusive jurisdiction and venue are the state and federal courts located in Wyoming.
21. Termination; force majeure
These Terms begin upon first use or implementation and continue until terminated. Upon termination, licenses end and Customer must disable/remove scripts/tags/wrappers and keys. Force majeure applies.
22. Contact
Into The Bid LLC
30 N Gould St Ste N, Sheridan, WY 82801
Email: [email protected]
23. Miscellaneous
23.1 Entire agreement. These Terms and any Order are the entire agreement.
23.2 No oral modifications. Modifications must be in writing or posted updates.
23.3 Assignment. Customer may not assign without consent; we may assign to affiliates or in a transaction.
23.4 Severability. If any provision is invalid, the rest remains effective.
23.5 No waiver. Failure to enforce is not a waiver.
23.6 Independent contractors. The parties are independent contractors.
23.7 Export/sanctions. Customer will comply with applicable export/sanctions laws.
23.8 No Third-Party Beneficiaries. No third party has rights to enforce these Terms.