Into The Bid Joins Trustworthy Accountability Group (TAG) to Champion Transparency and Combat Ad Fraud

We’re proud to share that Into The Bid is now an official member of the Trustworthy Accountability Group (TAG), the global organization leading the fight to eliminate fraudulent traffic, combat malware, prevent piracy, and enhance transparency in digital advertising.

Becoming part of TAG reinforces our commitment as an AdTech consultancy to design safer, more efficient, and more transparent programmatic strategies for the publishers and media networks we partner with.

Our Focus: Publisher-First AdTech Consulting

At Into The Bid, we work side by side with publishers and media networks to architect, audit, and optimize their monetization stack end-to-end — from AdStack design and Header Bidding, to Invalid Traffic (IVT) mitigation and analytics.

Our TAG membership validates our rigorous, consulting-led approach to ad operations, particularly our advanced Invalid Traffic (IVT) mitigation service, ivtguard.io. As TAG members, we commit to upholding TAG’s high standards and guidelines, helping ensure that the programmatic inventory we manage and advise on is protected against malicious activity and quality risks.

About TAG

The Trustworthy Accountability Group (TAG) is a global initiative dedicated to increasing trust and transparency in digital advertising. TAG advances its mission by driving connections, facilitating information sharing, and promoting the highest standards of integrity across the digital ad ecosystem.